One of the biggest differentiators of BrandBuilder compared to other online logo builders is its free form nature. Other sites generate a very small number of options based on a set of very high-level questions. We find those options to be extremely limiting and very predictable.
The BrandBuilder approach is to embrace the serendipitous nature of visual exploration and offer guidance in other forms, like curated color palettes and type packs. We’ve developed proprietary techniques that deliver a set of options which represent the perfect harmony of machine learning and professional curation.